Selected Projects.

Rebranding an Amazon best seller into essential footwear retail brand.
Dream Pairs

Engagement platform for Chinese tourists & Italian businesses.
ENIT

Creating a new undergarments brand narrative for the US gen-z.

Peppermint

Integrating WeChat into the organization for CX and EX innovation.
Zeiss

Translating luxury into engaging and personalized experiences.
Burberry

Defining digital and automotive, voice and brand experience.
Ford Lincoln

AskJerry – First WeChat integrated AI conversational bartender.
Pernod Ricard China

Absolut Nights – Brand engagement platform and community.
Pernod Ricard China

Brewniversiy – Educational platform & e-commerce gamification.
Peet's Coffee

Envisioning CRM-data driven digital brand experience platform.
Sennheiser

Developing a digital brand health assessment and evaluation tool.
Shiseido

Defining new 'Whatever – Whenever' digital hospitality experience.
W Hotels

Repositioning the Sam's Club - membership retail brand in China.
Walmart